Jovan was born in Serbia, grew up in California and Kansas, and currently resides in Brooklyn, New York. He works as a film director on personal projects, music videos and commercials, represented by various global production houses. Jovan is also part of a musical duo and manages two production houses between Serbia and the US. As a film director he is drawn to storytelling as a means to use heightened visual, auditory and textural experiences to explore the human experience and promote connectivity through empathy. Jovan’s work recognizes the extraordinary in the ordinary, broadening our ideas of beauty and our understanding of what it means to be human.